The Mission
BORN TO
STAND TALLER
We don’t just design shoes — we engineer confidence. Every Privileged heel is crafted for the woman who refuses to shrink herself to fit in. Our shoes aren’t about comfort zones; they’re about taking up space, owning the moment, and walking like the main character.
Meet The
Fan Favs
The bestsellers your closet called about.
What's Your Mood?
Shop By Attitude
Hot Off The Press
Shop New Arrivals
First come, most envied.
From Jennifer’s Mind to Your Moment
Privileged was founded in 2009 by Jennifer Chou, a designer who refused to shrink her ideas to fit the industry’s mold. She saw a gap — a world full of “safe” shoes that looked the same and said nothing. So she created her own: unapologetic heels that radiate individuality. Every Privileged style is a limited-run release, designed to empower women who live loud, walk tall, and never blend in.
Everyone stopped me to ask where I got these heels.
Felt like a celebrity the second I walked in.
Best quality I’ve seen. They own every outfit.
30-Day Money-Back
STRUT BOLD.
RISK FREE
Not feeling like the main character? No stress. Every pair comes with our 30-Day Spotlight Guarantee. If they’re not everything you dreamed—send them back, no questions asked.
